Email Marketing

Mailchimp (owned by Intuit, a US company) stores subscriber data on US servers. While Mailchimp offers GDPR-related features like consent fields and data processing agreements, the underlying data transfer to the US remains a legal concern. Your subscriber list, including names, emails, and behavioral data like open rates and click history, is processed under US jurisdiction. European email marketing platforms keep all subscriber data within the EU, providing clearer legal footing.

European email marketing platforms typically build GDPR consent management into their core workflow. This includes double opt-in by default (required in Germany and recommended across the EU), timestamped consent records showing exactly when and how each subscriber opted in, granular consent categories so subscribers can choose which types of emails they receive, and easy one-click unsubscribe. These features are often bolted on as add-ons in US platforms but are native to European tools.

Yes, most European email marketing platforms support CSV import from Mailchimp and other providers. However, under GDPR you must ensure that your existing subscriber consents are valid and documented. If your original opt-ins did not meet GDPR standards (for example, pre-ticked checkboxes or bundled consent), migrating the list does not fix the underlying compliance issue. Some businesses use the migration as an opportunity to run a re-consent campaign, cleaning their list and building a fully compliant subscriber base.