Brevo vs HubSpot
Considering a switch from HubSpot to a European alternative? Brevo offers full GDPR compliance and EU-only data hosting without the legal uncertainties that come with US-based services. Here's how they compare on features, pricing, and data protection.
Quick Overview
Brevo
EU- Headquarters
- Paris, FR
- Pricing
- Free
- Open Source
- No
HubSpot
USHubSpot is an inbound marketing, sales, and CRM platform that helps businesses attract visitors, convert leads, and manage customer relationships.
The Case for Brevo
- Brevo stores all data exclusively in France, Germany, EU, under European jurisdiction. Unlike HubSpot, which is subject to the US CLOUD Act and FISA Section 702, Brevo cannot be compelled by foreign governments to hand over your data.
- Brevo offers a Data Processing Agreement (DPA) that is fully aligned with GDPR Article 28. There is no legal ambiguity about data transfers or adequacy decisions — your data processor is European, and the law that governs it is European.
- You can try Brevo for free before committing. This makes it easy to evaluate whether it meets your needs alongside — or as a replacement for — HubSpot, without any financial risk.
Why Switch to Brevo?
Concerns with HubSpot
- US CLOUD Act jurisdiction
- Extensive tracking of website visitors and email recipients
- Customer data shared across HubSpot's marketing and sales hubs
- No EU-only data processing option
Brevo Compliance
GDPRISO 27001DPA
- Headquarters
- Paris, FR
- Data Centers
- FR, DE, EU
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Brevo vs HubSpot — FAQ
Is HubSpot GDPR compliant?
HubSpot may offer GDPR compliance features and EU data residency options, but as a US-headquartered company, it remains subject to the US CLOUD Act and FISA Section 702. These laws can compel US companies to hand over data regardless of where it is stored. The EU-US Data Privacy Framework provides some safeguards, but its predecessors (Safe Harbor and Privacy Shield) were both invalidated by the European Court of Justice. Brevo, as a European company, is not subject to these US laws at all.
How does Brevo compare to HubSpot in features?
Brevo offers Email marketing campaigns, Transactional email and SMS, Marketing automation workflows, CRM with deal pipelines, and 6 more features. While HubSpot's ecosystem may be larger due to its market position, Brevo covers the core functionality that most teams need. The trade-off is typically between breadth of integrations (HubSpot) and data sovereignty with regulatory certainty (Brevo).
Can I migrate from HubSpot to Brevo?
Yes. Most European software providers, including Brevo, offer migration tools or documentation to help you transition from US-based services. Under GDPR Article 20, you have the right to data portability — meaning HubSpot must provide your data in a machine-readable format. The migration process varies in complexity depending on your data volume and integrations, but for most teams it can be completed within a few days to a few weeks.