Pirsch

Pirsch is a privacy-friendly web analytics platform founded in 2020 by Marvin Blum in Koblenz, Germany. Built as a lightweight, cookie-free alternative to Google Analytics, Pirsch was created with the philosophy that website analytics should respect visitor privacy while still delivering actionable insights. The company takes a minimalist approach, focusing on essential metrics without the bloat and complexity of traditional analytics platforms.

The platform provides page views, unique visitors, bounce rate, session duration, referral sources, UTM parameters, event tracking, conversion goals, and geographic data at the country level without using cookies or fingerprinting. Pirsch uses a privacy-first hashing approach that makes it impossible to identify individual visitors. The tracking script is extremely lightweight, and Pirsch also offers a server-side integration option that requires no client-side JavaScript at all. Some components of the platform are open source, including the analytics core library.

As a German company, Pirsch operates under strict EU data protection laws and hosts all data in Germany. The service does not require cookie consent banners, simplifying compliance for website operators. Pirsch has gained popularity among developers and small businesses who appreciate its clean interface, transparent pricing, and genuine commitment to privacy. For European website owners looking for a simple, GDPR-compliant analytics solution that just works, Pirsch is an excellent lightweight alternative.