Plausible Analytics

Plausible Analytics is a lightweight, open source web analytics tool that provides simple and privacy-friendly website statistics without using cookies or collecting personal data. Founded in 2019 by Uku Taht and Marko Saric, the company is registered in Estonia and has become one of the most popular alternatives to Google Analytics for privacy-conscious website owners.

The analytics script is under 1 KB in size, making it roughly 45 times smaller than Google Analytics, which helps improve website loading times. Plausible provides essential metrics like page views, bounce rate, visit duration, referral sources, and top pages in a clean, single-page dashboard. It tracks events and goals without using cookies, fingerprinting, or any form of persistent user identification, making it fully compliant with GDPR, CCPA, and PECR without requiring cookie consent banners.

Plausible can be used as a managed cloud service hosted on EU-based infrastructure (powered by Hetzner in Germany) or self-hosted using the open source community edition. The project has gained significant traction among developers, bloggers, and businesses that want actionable website analytics without compromising their visitors' privacy. With over 10,000 GitHub stars and thousands of paying customers, Plausible demonstrates that effective analytics does not require invasive data collection.