Trengo

Trengo is a customer engagement platform founded in 2017 in Utrecht, the Netherlands. The platform provides an omnichannel inbox that consolidates customer conversations from email, live chat, WhatsApp Business, social media, and voice into a single team workspace. Trengo is designed for growing businesses that want to manage high volumes of customer interactions without losing context or letting messages fall through the cracks across disparate communication channels.

The platform's core strength lies in its team collaboration features and automation capabilities. Support agents can tag colleagues, assign conversations, and leave internal notes directly within customer threads. Trengo's rule-based automations can route incoming messages to the right team, send auto-replies outside business hours, and trigger workflows based on message content or customer attributes. The chatbot builder enables businesses to handle common inquiries automatically across all connected channels, while custom integrations via API and webhooks allow Trengo to fit into existing business workflows.

As a Dutch company, Trengo stores all customer data in data centers located in the Netherlands and the broader EU region. The platform is fully GDPR-compliant and provides a data processing agreement for all business customers. For European companies that rely heavily on WhatsApp Business for customer communication, Trengo offers a particularly strong alternative to US-based platforms like Intercom and Freshdesk, combining official WhatsApp Business API integration with EU data residency and transparent data handling practices.