Whereby

Whereby is a Norwegian video conferencing platform founded in 2013 in Oslo, originally launched as Appear.in by Telenor before being spun off as an independent company. Whereby's core promise is simplicity: meeting participants join directly in their browser by clicking a link, with no software downloads, plugins, or account creation required. This frictionless approach has made it popular for client-facing meetings, consultations, and remote team collaboration.

The platform offers permanent meeting rooms with custom URLs, screen sharing, virtual backgrounds, meeting recording, breakout groups, a collaborative whiteboard, emoji reactions, and integrations with tools like Google Calendar, Outlook, and Slack. Whereby also provides an embedded video API that allows developers to integrate video calling directly into their own applications, websites, or platforms, which has become a significant part of their business.

Headquartered in Oslo, Norway, Whereby processes video calls through European infrastructure and operates under Norwegian and EU data protection regulations. The company serves hundreds of thousands of users worldwide, from freelancers and small businesses to enterprises and telehealth providers. For European organizations seeking a simple, GDPR-compliant video meeting solution without the complexity and privacy concerns of US-based platforms like Zoom, Whereby offers an elegant and reliable alternative.