GDPR-Compliant Web Analytics

Web analytics is one of the most scrutinised areas under GDPR. Multiple EU data protection authorities have ruled that Google Analytics transfers personal data to the US illegally. European analytics providers solve this entirely by processing all visitor data within the EU, often without cookies, eliminating the need for consent banners and legal risk.

GDPR Compliance Checklist

1 Data stored in EU/EEA
2 Data Processing Agreement available
3 GDPR-compliant privacy policy
4 Right to data portability
5 Right to erasure (right to be forgotten)
6 Data breach notification procedures
7 No personal data or IP addresses transferred outside the EU
8 Cookieless tracking mode available to avoid consent banner requirements
9 Visitor data is aggregated or anonymized so individual users cannot be identified

Compliant Products (6)

Plausible Analytics screenshot
Plausible Analytics logo

Plausible Analytics

Privacy-friendly website analytics

From €9/mo
Tallinn
🇪🇪🇩🇪
GDPRDPA
Open Source
Simple Analytics screenshot
Simple Analytics logo

Simple Analytics

Privacy-first analytics without cookies

From €9/mo
Amsterdam
🇳🇱🇩🇪
GDPRDPA
Pirsch screenshot
Pirsch logo

Pirsch

Privacy-friendly lightweight web analytics

Free
Koblenz
🇩🇪
GDPRDPA
Countly screenshot
Countly logo

Countly

Privacy-first open source product analytics platform

Free
London
🇪🇺
GDPRISO 27001DPA
Open Source
PostHog screenshot
PostHog logo

PostHog

Open source all-in-one product analytics suite

Free
London
🇪🇺
GDPRSOC 2DPA
Open Source
June screenshot
June logo

June

Product analytics built for B2B SaaS teams

Free
Paris
🇫🇷🇪🇺
GDPRDPA

What Makes a Web Analytics GDPR Compliant?

Has Google Analytics actually been declared illegal in the EU?
Yes. Data protection authorities in Austria, France, Italy, Denmark, Finland, and Norway have all ruled that the use of Google Analytics violates GDPR because it transfers personal data (including IP addresses and device identifiers) to the US without adequate protection. While Google introduced server-side data processing and IP anonymization in GA4, the core concern remains: Google is a US company subject to US surveillance laws. Many legal experts advise switching to a fully EU-based analytics solution to eliminate risk.
Will I lose important insights by switching away from Google Analytics?
For most websites, no. European analytics tools track pageviews, referral sources, geographic data, device types, and conversion goals. What you lose are features that rely on invasive tracking: cross-site user profiles, demographic data from Google's ad network, and deep integration with Google Ads. If you do not run Google Ads, you are unlikely to miss any critical functionality. Many teams find that privacy-friendly dashboards are actually cleaner and more actionable than GA's complex interface.
Do cookieless analytics tools really work without a consent banner?
Yes, if implemented correctly. Cookieless analytics tools identify unique visits using techniques like daily-rotating hashes of the visitor's IP and user-agent, which cannot be used to track individuals across days or sites. Because no personal data is stored on the visitor's device and no persistent identifiers are created, most EU data protection authorities agree that cookie consent is not required. However, you should still mention the analytics tool in your privacy policy for transparency.

Get Started

Plausible Analytics

Privacy-friendly website analytics

Try Plausible Analytics

Simple Analytics

Privacy-first analytics without cookies

Try Simple Analytics

Pirsch

Privacy-friendly lightweight web analytics

Try Pirsch

Countly

Privacy-first open source product analytics platform

Try Countly

PostHog

Open source all-in-one product analytics suite

Try PostHog

June

Product analytics built for B2B SaaS teams

Try June

Looking for Alternatives?

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EU-hosted replacements for Google Analytics
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EU-hosted replacements for Mixpanel
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EU-hosted replacements for Amplitude
Alternatives to Heap

EU-hosted replacements for Heap

Where These Products Host Data

🇪🇪 Software in Estonia

Personal Data Protection Act (IKS)
🇩🇪 Software in Germany

Bundesdatenschutzgesetz (BDSG)
🇳🇱 Software in Netherlands

Uitvoeringswet AVG (UAVG)
🇫🇷 Software in France

Loi Informatique et Libertés

Other GDPR-Compliant Categories

GDPR-Compliant File Storage & Sync

Discover GDPR-compliant European file storage alternatives to Google Drive and Dropbox. Keep your data in the EU.
GDPR-Compliant Email Hosting

Find European email hosting providers with end-to-end encryption and GDPR compliance. Secure alternatives to Gmail and Outlook.
GDPR-Compliant Cloud Hosting & IaaS

European cloud hosting and IaaS alternatives to AWS, Azure, and Google Cloud with full EU data residency.
GDPR-Compliant Team Collaboration

GDPR-compliant European alternatives to Slack, Teams, and Zoom for secure team collaboration and messaging.

Related Pages

All Web Analytics

Browse all web analytics products
Plausible Analytics

Privacy-friendly website analytics
Simple Analytics

Privacy-first analytics without cookies
Pirsch

Privacy-friendly lightweight web analytics
Countly

Privacy-first open source product analytics platform
PostHog

Open source all-in-one product analytics suite
June

Product analytics built for B2B SaaS teams